THE NEW CINEMATIC EYE ESSENTIAL

In the world of NARS, the eyes are the ultimate focal point—designed to elevate any beauty look with instant, undeniable intrigue. Our new Notorious Mascara delivers eye-opening lift, length, and volume for lashes that create dimension and command attention.

“Notorious Mascara’s inspiration comes from film noir
and the drama that deepens an eye look,”

François Nars, Founder & Creative Director.

WHAT MAKES NOTORIOUS MASCARA
THE ULTIMATE LASH INNOVATION?

Notorious Mascara is an all-in-one, high-performance formula that provides defined volume with a lifted, lightweight feel.  Formula with 3D Film-Flex features polymers that coat lashes and lock them in place all day, while Argan Oil helps condition lashes over time. Ophthalmologist-tested and safe for sensitive eyes, it delivers 16-hour* smudge- and flake-resistant wear.

Our custom Wavy Bristled Brush with multi-length bristles and a pronged tip grips onto every lash—even the inner corners—for full, yet precise application.

WILL THIS MASCARA WORK ON
MY LASH TYPE?

Yes, this all-in-one mascara is designed to work across different lash types, whether you have short lashes, long lashes, curly lashes, or straight lashes. It’s a buildable, customizable formula for looks that range from natural to dramatic.

• For Sparse Lashes: Your goal is creating clean separation and believable density without a heavy, weighted-down sensation. Notorious Mascara delivers defined volume with a lifted, lightweight feel. Plus, its unique molded wavy brush grips onto every lash—even small ones—for full, yet precise application.
• For Short Lashes: If you are searching for the best lengthening mascara for short lashes, you need an eye-opening, buildable formula. 100% agreed that Notorious Mascara visibly lengthened their lashes.**
• For Straight Lashes: For lashes that point downward or straight ahead, the key is finding a formula that delivers optimal lift and hold. Notorious Mascara’s 3D Film-Flex features polymers that coat lashes and lock them in place all day.

If your ultimate lash goal is purely explosive volume, Climax Mascara is your definitive secondary option. Engineered with a ribbed bristle brush and a creamy, whipped formula, Climax delivers intense matte black pigment and extreme thickness for a bold effect that never clumps or feels heavy.

WHY CHOOSE BROWN MASCARA?

For those who want to satisfy a new lust for color, Notorious Mascara is offered in two high-intensity, statement-making shades: Starstruck Black and Infamous Brown.

A brown mascara is perfect for adding richness and contrast to create a bold, luxe effect. It softens the gaze while maintaining incredible depth, making it an essential tool for an editorial, high-fashion finish.

PRO TIP: To elevate an everyday brown eyeshadow look to bold, dark chocolate-inspired decadence, focus on monochromatic layering.

HOW TO USE BROWN MASCARA: Apply Notorious Mascara in Infamous Brown in two generous coats, allowing the formula to fully hug the lashes. This richness builds a soft, sepia-toned intensity that feels more intentional and elevated than classic black.

WHAT'S THE BEST WAY TO
APPLY MASCARA?

1. Start at the base of the lashes, using the brush to coat from root to tip.
2. Continue building for desired lift, length and volume by adding coats.
3. Use the pronged tip to grip every lash, including inner corners and bottom lashes.

PRO TIP: For a cinematic vibe, focus mascara intensity at the outer corners of the lash line. First apply a light coat of mascara to all lashes, root to tip. Focus the second coat on the outer third of the lash line; sweep and pull the wand outward towards the temple rather than upward. This fans out the lash line into a sultry wing.

BUILD YOUR LOOK: To complete your eye look, frame the eyes and create definition with matte shades of Quad Eyeshadow blended through the bridge and along the lower lash line. Tap Sparkling Seduction Liquid Eyeshadow onto lids for a pop of intense, spotlight-ready sparkle. This new smooth, buildable liquid formula applies seamlessly, in five sultry metallic shades.

WHAT’S THE EASIEST WAY TO REMOVE LONGWEAR EYE MAKEUP?

High-performance wear shouldn't mean a difficult removal process. Notorious Mascara is formulated for effortless wear and removes easily with mild cleanser and warm water.

For a complete cleanse of full eye makeup looks, remove with Gentle Oil-Free Eye Makeup Remover before applying Light Reflecting Cleansing Oil to reveal a softer, smoother, more hydrated canvas.

Step into the cinematic world of Notorious and create eyes that thrill.
SWIPE ON. STEAL THE SHOW.

SHOP NOTORIOUS MASCARA

*Based on a clinical study of 36 subjects
** Based on a consumer perception study of 54 subjects after three days of wear.