There’s plenty of room for play when it comes to Blush, and with more than 20 shades to choose from, the options can feel overwhelming. Start by choosing a shade either one to three shades brighter or deeper than your complexion for a natural rush of color. You can also use your skin’s undertone to determine which shade to pick: wearing a cool-toned Blush if your undertone is cool creates a natural effect, while picking the opposite of your undertone gives cheeks a pop of color.

You can even use Blush to combat skin concerns. Avoid red-based shades if you have a light to medium complexion and struggle with redness. Instead, opt for blue-based pinks and peaches, like Orgasm, Thrill, Gina, and Sex Appeal. If you struggle with dullness, stay away from yellow-brown tones. Blue-based pinks and berries, like Dolce Vita and Teased, counteract dull skin, while coral and cherry shades like Orgasm X, Torrid, and Exhibit A help to brighten and lift the complexion. To neutralize hyperpigmentation, use peach, coral, and red-tone Blush shades like Orgasm, Orgasm Edge, Obsession, and Exhibit A as color corrector.